Label 19/81 is a Roblox game developer and publisher that creates great experiences players all around the world!
Wanna play our games?
FOR BRANDS
Enter the World of Roblox
Where imagination meets innovation — and your brand becomes an experience. Let’s build your universe inside Roblox!
Why Roblox?
For brands, it’s an unparalleled opportunity to engage Gen Z and Alpha through authentic, interactive experiences — not ads, but adventures!
  • 110 million DAU
    Roblox is not just a game — it’s a new social universe with over 110 million daily active users exploring, creating, and connecting.
  • Age: 13–24
    Core segment shaping digital culture.
    Values: creativity, individuality, collaboration and play.
  • Unmatched Engagement
    Average daily playtime exceeds 2.5 hours, and communities form around shared experiences.
Branded Worlds: immersive 3D experiences designed around your story.
Events & Challenges: virtual concerts, quests, seasonal activations.
Digital Collectibles: limited-edition items and avatar skins that fans wear with pride.
Creator Partnerships: collaborations with top Roblox influencers.